Bunching/curling can occur due to many factors, including furniture/objects preventing the natural traffic movement of the rug, foot traffic & humidity. Bunching/curling can be exacerbated when a rug is placed on a surface such as carpet. Bunching/curling is not a defect.
The photographed rug is the smallest size rug. The design is mapped to size in larger sizes.
The professional photography provided accurately depicts this rug within technology limitations.
Seeing a rug in real life will vary from viewing a rug online.